CHAPTER 1
Welcome to a Touch-First World
Following the light of the sun, we left the Old World.
In April 2010, I first heard the phrase that was Microsoft’s new strategy: “three screens and the cloud.” This referred to a targeted approach to make sure that Microsoft’s products were ubiquitous on mobile phones, desktop computers, and television screens and that these platforms provided a seamless experience by being held together with data in the cloud. The products represented on the three screens were Windows Phone 7, Windows 7, and Xbox 360. Microsoft still dominates the television screen with its Xbox line accounting ...
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