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Beginning Responsive Web Design with HTML5 and CSS3 by Jonathan Fielding

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CHAPTER 8

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Making the User Journey Responsive

The user’s journey is a series of steps that are taken through a web site, and as such it is a large contributing factor to the experience of using it. The user’s journey can vary from site to site dependent on who the target audience is, what they need to get from the site, and how they will be using the site.

There are two major factors that contribute to the user journey of a website: the needs of the business and the needs of the user. When it comes to the business needs, this is where the aims of the site to the business are determined; these might be to drive sales, increase engagement, or develop ...

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