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Beginning Hybrid Mobile Application Development by Mahesh Panhale

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CHAPTER 9

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How to Advertise with HMAD

The objectives of this chapter are to

  • Understand why to use advertisements
  • Learn about earning through advertisements
  • Learn the different advertisement frameworks
  • Learn how to set up and use AdMob account
  • Understand the guidelines

This chapter is interesting because it deals with money-earning techniques. Do you regularly purchase mobile apps from an app store? Many of us are always looking for free apps. Specifically, Android lacks good applications available for free.

What’s in it for a developer or a company that creates free applications? How do they earn money? Is advertisement money sufficient to drive ...

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