Chapter 8. Implementing Product Search

Business on the Internet since it started becoming commonplace has been dominated by a single concept: search. As the World Wide Web became more widespread and the number of web sites out there started exploding, increasing into the millions, enterprising computer minds realized that there was good money to be made in organizing the sheer volume of content on the web so that it would be accessible by the average person. New search engines popped up left and right, all trying to make a business of searching on the web. Of course, during this time, Google was founded, and since then their name has become synonymous with searching on the web.

Customers will come to your site looking for stuff to buy and, depending ...

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