Fliers & Mailers
Follow these steps and improve the vitality of your fliers and mailers.
Preflight checklist for your flier
Is it possible to design a low-budget flier that really sells a product? Yes, if you can keep all eyes on the product.
Imagine walking into a furniture showroom and spotting something you really love. Does your mind immediately turn to thoughts of rentals? What else the company sells? The store’s phone number?
Of course not. You want to know more about the prize you just discovered. What is it made of? Will it be practical for me? How can I get it?
That’s what your flier must do—show something desirable, tell people why they ...
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