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Before Page Design by John McWade

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Fliers & Mailers

Follow these steps and improve the vitality of your fliers and mailers.

Preflight checklist for your flier

Is it possible to design a low-budget flier that really sells a product? Yes, if you can keep all eyes on the product.

Imagine walking into a furniture showroom and spotting something you really love. Does your mind immediately turn to thoughts of rentals? What else the company sells? The store’s phone number?

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Of course not. You want to know more about the prize you just discovered. What is it made of? Will it be practical for me? How can I get it?

That’s what your flier must do—show something desirable, tell people why they ...

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