Before & After’s Graphics for Business

Introduction

The hard work it takes to make good design is almost universally underestimated. Even to designers, design looks easier than it is. To many people, design looks easy enough for a child to do. Reality, however, is very different. In the same way, we are often unaware of the value of design. Design has real power. The irony is how oblivious we can be to the influence of design while making many of our own buying decisions based solely on how things look.

As design gets closer to home, however, reality begins to dawn. This can be illustrated by a funny story that we first published in Before & After magazine.

Reader Darrell Jamieson of Broken Arrow, Oklahoma, sent us the following clip from an issue of the Tulsa World newspaper:

“Just ...