Index
A
advertisements
photocoupons, 138–141
Yellow Pages, 160–167
alignment of type/elements
business documents
alignment points, 72
logos, 97
rules, 105
uniformity, 75
business reports, 192
newsletter nameplates, 3
ragged right and flush left, 30
Yellow Pages advertisements, 163
B
backgrounds
business logos, 94–95
graduated fills, 50
removing. See masked photos
reversing type in filled boxes, 47, 63, 110
unifying text with boxes, 62
banners versus mastheads, 91
bookmarks/infomarks, 152–153
business cards
big-type model, 80
carriers, 76–77
design guidelines, 78
design uniformity, 68–69
multiple-column model, 81
single-line-of-type model, 79
business documents
alignment points, 72
business ...
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