Sales & Forms

Guidelines for a Good Layout

Basic guidelines can improve even dull forms.

A crucial link in the readability chain is page composition. The elements of page composition include column width, white space, and the location of text within the space. They also include typographic contrasts, that is, shifts in tone and pace conveyed by changes in type style, weight, and size. Proper handling of these elements can have great and beneficial effect on even the most ordinary documents. We’ll illustrate with a standard disclosure statement handed out by banks to mortgage loan applicants.

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Where’s the trick?

In the unfamiliar terrain of home-financing ...

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