Newsletters
Catch the eye of a passerby
Is your newsletter displayed in a public place? Here are six simple ways to improve its curb appeal.
Sierra Adoption Services is a private agency with a big job on its hands. Adopting a child is a major step for anyone, but SAS specializes in placing children who are least likely to be chosen naturally—older kids, members of sibling groups who need to stay together, developmentally delayed or otherwise challenged children, and so on.
It’s crucial to get the stories of these children out to adults who might possibly welcome them home. That’s where SAS’ Homecoming newsletter comes in. Homecoming dispenses news to donors and adoptive families, but it also serves as a key recruiting tool. Its target is the ...
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