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Before & After by John McWade

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Chapter . Design a panoramic booklet: A cross between book and magazine, this landscape format is unusually easy to lay out.

The problem with ordinary, letter-size pages is that they’re big, and designing one can feel like furnishing a castle—stuff sprawls, disconnects, doesn’t work. This landscape-format booklet solves that. On its half-size pages, stories neatly run picture-text-picture-text, one after the other, all the way through. This simplifies design. Even better, it’s a natural way to present material; the reader follows the story and doesn’t wander. Here’s how to make it.

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Design a panoramic booklet: A cross between book and magazine, this landscape format is unusually easy to lay out.

Wide, linear format is excellent for narrative-style presentations, ...

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