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Before & After by John McWade

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Chapter . Design simple presentations: Visual brevity will help a great talk.

Do you have a speech to give? Slide-making software like PowerPoint or Keynote makes it easy to add visual information to accompany your verbal presentation. Your slides can include the company logo and colors, headlines, bullet points, photos, video clips, charts, and more. Transitions can be made with cinematic dissolves, wipes, and other effects.

All of this is helpful. But the most important thing to remember is that you, not your slides, are the show. The purpose of having slides is not to make a documentary but to supplement your story with easy-to-remember points. Here are five basics.

A slide is a way for the audience to learn—and remember—a point that you’ve made. ...

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