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Before & After by John McWade

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Chapter . Design a dual-purpose letterhead: Legal-size sheet can serve as your letterhead and provide a bonus, too.

The economy of direct mail is especially valuable for non-profits. But amidst all the junk mail, a letter must work quickly to stand apart. It must establish its reputability, attract with its message, and generate a reply.

The Saint Philomene Shelter exists on contributions for which it periodically makes an appeal. We’ve designed for it a dual-purpose letterhead that conveys an image of dignity and authority, and has a perforated panel as a leave-behind. Here’s how it works.

Design a dual-purpose letterhead: Legal-size sheet can serve as your letterhead and provide a bonus, too.

Leave-behind value for the reader Legal-size sheet with a ...

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