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Before & After by John McWade

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Chapter . Design a card the easy way: A photo and one block of type is all it takes to make a beautiful card.

When photographer Jayne Kettner asked for help making a logo for her business card, we had to wonder why she’d want one. Her photos were rich, well-composed, and pleasing, just what she’d want the world to see. A logo is an artificial device used to represent a product, service, or group of people. It would add only a barrier; when you have the real thing—that is, Jayne’s photos—why do you need a representative?

Design a card the easy way: A photo and one block of type is all it takes to make a beautiful card.

What do you really need? Jayne wanted to portray a professional image; give a dramatic presentation; and maybe include a logo or ...

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