Chapter . The power of the postcard: Big image and small type, or big type and small image: Either works well.
Forget high tech. An ordinary, 6″ × 4″ postcard is a perfectly efficient way to get your message to a local audience. It’s an easy space to design, and you can print it on your desktop. Key to effectiveness is to be simple and bold—one image, a few words, strong colors, big contrasts. Here are two great approaches.
Big image, small type
Divide your space into thirds, and fill two thirds with a simple, bold image, which creates a huge focal point. Fill the remaining third with a short paragraph of descriptive text. The two fields work together beautifully because their size and texture are so different. It works with photos and line art, ...
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