Chapter . Organize that card
Our friend Richard finances his love of flying by operating a one-jet air-charter service here on the West Coast. And it’s easy to see where his heart is—he pilots a state-of-the-art jet but prints his business cards on his desktop. Let’s see if we can get those cards looking as fast and professional as his airplane.
Before
Slow The factory supplied a good photo, but the designer made a common mistake—he filled its open spaces with words. These “trap” the airplane and, lacking hierarchy, send a fragmented message. His name in aviation blue was a good idea but is too bright for the desaturated photo. And Times Roman type, ...
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