Chapter . Simple, bold, bright: Minimalism works on any scale.
Our visual world is so cluttered that the key to catching a viewer’s eye is good, old-fashioned minimalism—use less stuff, not more. This is especially true with posters. To be seen from a long way away, make your imagery simple, bold and bright. Note, on the following page, how minimalism works equally well on a small design.
Familiar shapes, like the hands, and vivid colors connect quickly. The hands are warm analogous (side by side) colors atop a cold, split complementary (nearly opposite) ...
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