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Before & After by John McWade

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Chapter . How to design a second page: You’ve designed a beautiful outside. How do you follow it up inside? Simply.

Outsides have insides. Once you’ve designed a beautiful cover, you want the following pages to be beautifully similar. But inside is a different space with different words and a different purpose, so how do you retain the look? The key is simplicity; the second page should be a lesser and simpler version of the first. Here are four techniques.

Outside

How to design a second page: You’ve designed a beautiful outside. How do you follow it up inside? Simply.

A beautiful, jewel-box cover has been carefully cropped from a larger image. Key to this design is placement; note (above right) that the seashell’s position defines the margins containing ...

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