Chapter . How contrasts create type style: Using contrast properly can make or break your typographic design.
Creating contrast is the most common of all typographical techniques; it yields the greatest results in the shortest time. How? It is the contrast between objects that draws the eye: big against small, black against white, few against many, and so forth. An insect can hide motionless on a leaf and remain invisible until it moves. Then, it is the contrast of movement against a stable background that makes it visible.
In type, contrast takes many forms: large/small, upper/lower case, roman/italic, serif/sans serif, heavy/light, black/white, plain/fancy. As these relationships change, the message’s tone—and sometimes its substance—changes. ...
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