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Before & After by John McWade

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Chapter . What typeface goes with that?: How to pick a typeface that complements a graphic.

You’ve found the graphic you want and need a typeface to go with it. How do you choose?

We think of type as something to read, but type is actually artwork: A, B, and C are lines, corners and squiggles—images—to which we’ve assigned sound and meaning.

This is why type is so expressive. While the alphabet represents data, words in print convey playfulness, stateliness, or business depending on how they’re drawn.

Which is the key to selecting just the right typeface. Since type and graphics are, visually speaking, the same thing, you need to coordinate their visual properties.

We’ll show you. In this article, Harry & Sons have a favorite graphic—this tree here—for ...

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