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Before & After by John McWade

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Chapter . The empty page has a lot to say: Don’t fly past that setup dialog! It’s where your design begins!

A blank page may have nothing on it, but it’s the most important nothing a designer will encounter. It is the platform upon which great design is built. It is here that you establish your world—the dimensions of your page, its orientation, its active space, and whether it appears alone or in pairs. These choices affect how the page is perceived, how it’s touched, how it’s read, and ultimately, its success.

Which page size does what? Where does a reader’s eye go? What does empty space do? Here are some answers to questions you didn’t know needed asking.

Pay attention to all of the design resources and options available to you before you click ...

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