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Becoming the Boss - New Rules for the Next Generation of Leaders by Lindsey Pollak

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CHAPTER 3

Be.com

Ego-googling, Hunting Moose, and Making Time to Tweet

In organizing this book, I struggled with whether to talk about your Internet image before your live one, since it’s probably more likely today that someone will check you out online before meeting you in person. This includes media outlets seeking experts to interview, conference planners seeking speakers, nonprofits seeking board members, awards panels seeking winners, clients, potential clients, bosses, colleagues, investors, and anyone else you want to impress. Your online image can make or break an opportunity you don’t even know exists yet.

That said, online personal brands do matter more in some realms than in others. If you’re a leader in politics, for example, you ...

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