CHAPTER6Sponsor and Stakeholder Involvement

EVEN IF THE CLIENT INITIATED CONTACT WITH YOU, IN AN EXECUTIVE COACHING ENGAGEMENT, THERE ARE OTHER PARTICIPANTS WHO ARE STAKEHOLDERS AND ESSENTIAL TO ITS SUCCESS. THESE PEOPLE INCLUDE YOUR CLIENT’S immediate manager and, if appropriate, a Human Resource manager who has an interest in, or some actual responsibility for, the client’s organization. We call these participants sponsors of the coaching. In larger organizations there may be others in this sponsor group, such as a centralized coaching coordinator or talent management professional. In most coaching situations, sponsors have responsibility for evaluating your qualifications and approving your proposal to deliver coaching.

Engaging sponsors productively ...

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