Chapter 1

1. I would like to thank my colleague E. Han Kim for suggesting the term sunflower management for this phenomenon.

2. See J. Edward Russo and Paul J. H. Schoemaker, Decision Traps: The Ten Barriers to Brilliant Decision-Making and How to Overcome Them (New York: Simon & Schuster, 1990).

3. For more on this accomplishment, see Four Hour House (videotape), available from Building Industry Association, 6336 Greenwich, Suite A, San Diego CA 92122 (619-450-1221).

4. Wall Street Journal, October 8, 1999.

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