Organizational Success Strategies for Marketing and Affiliated Functions
Based on the content and case studies covered in this chapter, Figure 5.3 shows a model for success that can help move Marketing and its affiliated groups from their traditional Create quadrant position to one that permits a more well-rounded focus on value creation (refer to Figure 5.2).
What this figure summarizes is an expanded role for Marketing and its affiliated functions that takes them outside their traditional Create quadrant domain and builds a greater awareness of organization structure, market signals, and shareholder value.
It's interesting to relate the various ...
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