Developing Speed
The importance of speed in manufacturing is well recognized in this era of time-based competition. Of course, gaining speed requires a manufacturing strategy that focuses on speed. The following case study is a nice example of how a company can design its manufacturing strategy for speed.
Building for Speed: Wabash National
With a 1999 market capitalization of about $500 million, Wabash National is a publicly traded company located in Lafayette, Indiana. It manufactures standard and customized truck trailers, including dry freight vans, refrigerated trailers, and bimodal vehicles. The company is the exclusive manufacturer of ...
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