CHAPTER SUMMARY
Understanding the meaning of value and the different ways in which value can be created are the first two steps in becoming an effective value creator. There are four reasons why understanding of the meaning of value creation often gets blurred: fuzzy definition of value and its drivers, self-interested behavior, negative competition, and functional silos.
There are specific organizational and personal strategies involved in having a clear understanding of the meaning of value creation. Although an organization needs a single clear definition of value, that does not mean there is a unique way to achieve value creation. Indeed, there are numerous ways to create value. The Wholonics model classifies all value-creation activities ...
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