Index
A
Acquisitions, politics of evaluating, 225–226
Activities, for value creation, 13–17; two levels of understanding, 14–17
Agreement, challenge versus, 89–90
Akers, J., 32
Albertson, B., 229
Apollo 8, 217
Arkansas, 231
Asia, 155–156, 202, 225, 226, 229
AT&T, 171
Australia, 118
Avon, 146
B
Ballmer, S. A., 180
Bavelas, A., 212
Bell Labs, 171
Berlin Wall, 217
Boquist, J., 82
Brand perceptions, 131–132, 141–142
Business integration: and finance, 212–215
Business knowledge, in human resources, 173–175
Business strategy: for financial function, 216–225; for Human Resources, 179–181; for marketing, 149–154; for new product development, 149–154; for sales and distribution, 149–154
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