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Improving Value Creation in Human Resources
Coca-Cola has been one of the most spectacularly successful companies in the world in consistently creating outstanding shareholder value. In 1996, it was number one in terms of its aggregate value creation, with a Market Value Added (MVA)—the difference between its total market value and its book value—of almost $125 billion.
Most people who know Coke would argue that this success has been based on many factors—the outstanding brand equity of the product, Robert Goizueta's exceptional leadership, the adoption of Economic Value as a performance metric, and a very effective globalization campaign. Coca-Cola is not unique in having its success described in these terms—none of which, you'll notice, give ...
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