You are previewing Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own.
O'Reilly logo
Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own

Book Description

Why do some companies perform beyond expectation year after year while others start out strong but quickly fizzle? The answer lies in their ability to create long-term value. In this book, a leading professor at the top-ranked University of Michigan Business School presents five keys to creating value by incorporating the efforts of marketing, manufacturing, human resources, and finance in a strategy for continuing bottom-line success. His fresh look at what makes companies work shows managers how they can identify the factors that create value and use them to benefit their organizations and their own careers.

Table of Contents

  1. Cover Page
  2. Executive Summary
  3. Title Page
  4. Copyright
  5. Contents
  6. Dedication
  7. Foreword
  8. Preface
  9. 1: The Five Secrets of Great Value Creators
    1. The Meaning of Value Creation
    2. Introducing the Five Secrets
    3. Value Creation Is a Journey
    4. CHAPTER SUMMARY
  10. 2: Understanding Value and Value Creation
    1. Defining Value and Focusing on Value Creation
    2. Understanding Multiple Value-Creation Perspectives
    3. CHAPTER SUMMARY
  11. 3: Putting Value Creation into Practice
    1. A Deep Understanding of Strategy
    2. Defining and Measuring Success
    3. Developing Speed
    4. CHAPTER SUMMARY
  12. 4: Improving Value Creation in Procurement and Manufacturing
    1. What Does Value Mean to You and Your Organization?
    2. Multiple Value-Creation Perspectives
    3. What Is Your Business Strategy?
    4. What Is Your Personal Measure of Success?
    5. Developing Speed
    6. Organizational Success Strategies for Procurement and Manufacturing
    7. Personal Success Strategies for Procurement and Manufacturing
    8. CHAPTER SUMMARY
  13. 5: Improving Value Creation in Marketing, Sales and Distribution, and New Product Development
    1. What Does Value Mean to You and Your Organization?
    2. Multiple Value-Creation Perspectives
    3. What Is Your Business Strategy?
    4. What Is Your Personal Measure of Success?
    5. Developing Speed
    6. Organizational Success Strategies for Marketing and Affiliated Functions
    7. Personal Success Strategies for Marketing and Affiliated Functions
    8. CHAPTER SUMMARY
  14. 6: Improving Value Creation in Human Resources
    1. What Does Value Mean to You and Your Organization?
    2. Multiple Value-Creation Perspectives
    3. What Is Your Business Strategy?
    4. What Is Your Personal Measure of Success?
    5. Developing Speed
    6. Organizational Success Strategies for Human Resources
    7. Personal Success Strategies for Human Resources
    8. CHAPTER SUMMARY
  15. 7: Improving Value Creation in Finance
    1. What Does Value Mean to You and Your Organization?
    2. Multiple Value-Creation Perspectives
    3. What Is Your Business Strategy?
    4. What Is Your Personal Measure of Success?
    5. Developing Speed
    6. Organizational Success Strategies for Finance
    7. Personal Success Strategies for Finance
    8. CHAPTER SUMMARY
  16. Afterword
  17. Notes
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
  18. The Author
  19. Index