INDEX
Note: Page numbers followed by f indicate figures; numbers followed by n indicate notes.
accessories
Ace Hardware
acesulfame-K
acquisitions
escalation traps and
proliferation traps and
Acrobat Reader
Adam’s Stride brand
Adobe
advertising. See also marketing
Geico insurance company and
redefining value to neutralize discounters using
Sears and department store proliferation and
Affinity Neighborhoods
AgustaWestland
airline industry
Allstate
aloft (hotel chain)
AMD
apparel industry. See fashion industry
Apple
appliance stores
Armani
Armani Casa
Armani Exchange
Armani Fiori
“Armani Lifestyle,”
artificial sweetener industry
Asia, chip industry in
aspartame
AT&T
auto industry
high-end designers and
low end of market and
proliferation in
response ...
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