FIVE
The Diamond in the Rough
How to Keep Finding Your Best Competitive Position
Much of this book has been about how you can identify the type of commodity trap you are in—and then deploy strategies to beat it. In other words, we have been mostly concerned with how firms can extricate themselves from an existing or fast-approaching commodity trap. But, of course, an ounce of prevention is often worth a pound of cure; anticipation is preferable to apocalypse.
In the future, spotting a commodity trap before it is sprung—and taking preventative action—will be critical. At the same time, it is important to recognize that, for those prepared to seize the day, commoditization brings opportunities as well as threats. Every down has a potential upside. ...
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