© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_14

14. A Programmatic Advertising Primer

Stephen Statler1 
(1)
San Diego, California, USA
 
A370793_1_En_14_Figa_HTML.jpg
Anke Audenaert, CEO Favrit and Adjunct Professor, Anderson School of Management, UCLA
A frequent question from investors in proximity solution providers is “how do we make money?” Advertising revenue is one of the most frequent answers. Internet advertising is a $49 billion1 market. It has fueled the development of the search and mapping services we all depend on. We are all Internet advertising experts, in that we are on the receiving end of banner ads, videos, search ...

Get Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial