Jarno Vanto, Partner, Borenius Attorneys, LLP
It is clear that beacon technology fundamentally changes the way retailers and advertisers communicate with customers. However, what is also clear is that the location-based technologies have attracted very polarized attention from the media. For example, in the fall of 2014 beacons were placed in NYC phone booths for testing purposes. City Hall ordered the beacons to be removed within hours as some were concerned that the beacons ...
