Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

by Stephen Statler
Released June 2016
Publisher(s): Apress
ISBN: 9781484218891

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Book description

Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.

Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers—will learn about the following from reading Beacon Technologies: The Hitchhiker's Guide to the Beacosystem:

  • The disruptive implications of digital–physical convergence and the new applications it makes possible
  • The key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology
  • The new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth
  • Other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID
  • The Beacosystem framework for analyzing the proximity ecosystem

    • Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

    Contributors:

    Anke Audenaert, CEO, Favrit

    John Coombs, CEO, Rover Labs

    Theresa Mary Gordon, Co-Founder, tapGOconnect

    Phil Hendrix, Director, immr

    Kris Kolodziej, President, IndoorLBS

    Patrick Leddy, CEO, Pulsate

    Ben Parker, VP Business Development, AccelerateIT

    Mario Proietti, CEO, Location Smart

    Ray Rotolo, SVP OOH, Gimbal

    Kjartan Slette, COO, Unacast

    Jarno Vanto, Partner, Borenius Attorneys LLP

    David Young, Chief Engineer, Radius Networks

    Foreword by Asif Khan, President LBMA

    Product information

    • Title: Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
    • Author(s): Stephen Statler
    • Release date: June 2016
    • Publisher(s): Apress
    • ISBN: 9781484218891