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Be Your Own Brand, 2nd Edition by Karl D Speak, David McNally

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7How Strong Is Your Personal Brand Today?

Once you’ve identified and completed your personal brand platform, an excellent foundation for building a strong personal brand has been established. But that effort will be significantly depleted unless you develop systematic ways to ensure that you are indeed making distinctive, relevant, and consistent connections to the important people in your life; and what you’re delivering is truly valued by the other person in each relationship. That feedback, in turn, can help you further refine your brand platform, focus your actions to make sure you are getting credit for your brand dimensions, and gain confidence in your personal brand.

Building Brand Equity

This brings us to the concept of brand equity. ...

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