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Be Your Own Brand, 2nd Edition by Karl D Speak, David McNally

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5Creating Your Brand Platform: Dimensions and Ethos

You can be any brand you want to be!

Now that we have your attention, let us explain. The possibilities for your brand begin with your values, guided by your purpose, your vision, and your commitment to making a difference for others. Visions and intentions become a reality through well-executed tactical plans. The same is true for building a strong personal brand. You have to develop and manage a plan for your personal brand. At the core of your personal brand plan is your personal brand platform. This chapter will provide you with a pragmatic, simple, and proven framework to define your personal brand platform. After you have defined your platform—steeped in your values—your brand possibilities ...

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