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Be Your Own Brand, 2nd Edition by Karl D Speak, David McNally

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3Your Personal Brand Is Perceived from Three Different Dimensions

Earlier in our time together we talked about the importance of creating and managing the perceptions others have of you. Admittedly, the notion of perceptions can be a bit nebulous, and understanding how those perceptions come together to define your personal brand can appear daunting. In this chapter, we will explain a simple and proven model that you can use to master the management of these perceptions.

The role of perceptions is one of the most similar aspects between business and personal brand—it is one of the elements of business brand that has a clear translation to personal brand. Dissatisfied with the complexity so often found in other approaches to understanding brand ...

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