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Be Your Own Brand, 2nd Edition by Karl D Speak, David McNally

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2A Strong Personal Brand Delivers on Three Important Expectations

Do the people you know perceive qualities in you that are truly distinctive? Do they believe that you make those qualities relevant to them and their needs? Are they convinced that you will demonstrate those qualities consistently? If you can confidently answer yes to all three of these questions, you can expect to reap the benefits of having a strong brand with those people.

Most of us can answer yes to all three with some people in our lives. But how many? Is your network of strong personal brand relationships large enough to help you achieve what is important to you?

Three key components combine to determine the strength of your brand. These components combined form the third ...

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