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Be Your Own Brand, 2nd Edition by Karl D Speak, David McNally

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1Personal Brand: The Perception That You Made a Difference

Let’s get straight to the point. Everybody already has a brand. Your personal brand is a perception held in others’ minds, and it has evolved through their interactions with you. Through repeated contacts between you and another person, his or her perception of you sharpens and your brand in that person’s mind becomes clearer. In other words, people are constantly observing who you are, what you do, and how you do it. Having a brand is not the point: more important is the question, How strong is your personal brand? The strength of your personal brand grows or weakens depending upon the consistent impact (positive or negative) you are making on other individuals. Want to be a stronger ...

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