Acknowledgments
Since the first edition of Be Your Own Brand was published, one of the strongest personal brands I have ever known passed away. My wife, Jo, the mother of our five children, died in March of 2003. Authenticity defined both who she was and how others perceived her. Today those who knew her still remind me of the difference she made in their lives.
The points of view—the need for authenticity and making a difference as the foundations for building a strong personal brand—emphasized in this revised version of our book have, in fact, not changed from the original. However, that we were “onto something,” has been reinforced by the many letters and e-mails we have received from people expressing their appreciation for providing a guide ...
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