Glossary
Affluence trap – having all the material appearance of being rich but actually being trapped into having to pay for it all.
Brand ambassador – a person who is selected by an organisation to actively promote their brand.
Business angel – high net-worth individual who invests their own money in an entrepreneurial enterprise and often provides advice as well.
Ego – the sense of self of an individual in relation to others.
Eulogy – a laudatory speech or written tribute, especially one praising someone who has died.
Exit strategy – A plan to extricate yourself from a situation; in the context of this book the plan you have before you reach the point of exit, to make your transition as smooth as possible. An entrepreneur needs an exit strategy ...
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