Foreword
When David McNally and Karl Speak approached me to help them research and produce the book you now hold, I admit to being skeptical. At first, it seemed a mix of viewpoints and styles at odds with each other—David's expertise in motivation and personal development, as evidenced by his bestselling books Even Eagles Need a Push and The Eagle's Secret, and Karl's hard-driving business edge, resulting from his work as a brand development consultant to organizations such as Cargill, FedEx, Target, and The Wall Street Journal.
One guy soars. The other guy digs. One speaks to the unquantifiable elements of human potential. The other focuses on very tangible aspects of business performance. And yet, who better to approach the tantalizing prospect ...
Get Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
