The Art and Soul of a Personal Brand
We believe—and we hope we've shown you—that a strong personal brand goes much deeper than the superficial veneer of a slick image. Brands are relationships. They reflect values.
What happens now is entirely up to you. This was never intended to be a feel-good book. It is intended to be a do-good book. We can't tell you what's right for you in any given situation. Only you can determine that. But the key is to make those determinations not on the basis of your own needs alone but in the context of the connections you want to build with others.
Creating and living a strong personal brand is for others, not just for yourself. It's one of the best investments you'll ever make. The world needs strong brands. It ...
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