Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

A Provocative Premise

We started this chapter under a deliberately stark title. We think it concisely summarizes the basic challenge facing you, wherever your workplace may be. You can “sign up”—decide that you're in the right place and doing the right things for the right kind of reasons and the right type of personal rewards. Or you can “sign out”—admit that you're in a place that doesn't align well with your brand's values, and probably never will, which means you need to find someplace where you'll be a better fit.

Perspective here is important. We're not suggesting that your organization is forcing you to “sign up or sign out.” We are saying, “Listen to the voice inside of you whispering, ‘Sign up or sign out.’” The challenge we are ultimately ...