Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Multiple Brand Dynamics

Now that you have a sense for how brands develop and how they can be consciously built to better align with the needs of others, you have a tool kit for gleaning insights into how to make the most of your relationship with your employer. Developing a personal brand won't magically make on-the-job conflicts go away. It can't. But it can help you clarify where your values and those of your employer are in harmony and where they are in conflict. That clarity will enable you to make informed decisions about what you're prepared to do and what you basically cannot do as you devote your personal time and energy to the world of work.

You may not be alone in this regard. Increasingly, successful businesses are beginning to recognize ...