Our Life's Work
Most of us spend a large percentage of our time working. In fact, people relate so strongly to what they do that when they describe themselves, it is very often in terms of their work:
“I'm a doctor.”
“I'm a manager.”
“I'm in sales.”
“I'm a teacher.”
“I'm a housewife.”
“I run a small business.”
“I'm in business for myself.”
Whether you're salaried, work by the hour, own the enterprise, have a fancy title or not, the purpose of your work is to create value—for yourselves and for others—in both tangible and intangible ways. When you and your employer understand that purpose, an opportunity for dynamic synergy between your personal brand and their business brand is created.
In other words, when the values you stand for and the values ...
Get Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
