A Platform for Promises
In Chapter 5, we used Jeannie Seeley-Smith to show you how to build your own brand dimensions. Jeannie is a prime example of a strong personal brand. Her completed personal brand manifesto appears in Appendix II.
Based on her particular combination of roles, standards, and style, compassion qualifies as Seeley-Smith's brand platform—the single most dominant characteristic of her brand, the one whose nature permeates everything else. She's realistic, enthusiastic, politically savvy, open to new ideas … but when it comes down to one key element that colors all the rest, her compassion comes to the fore. From it, we can distill her brand promise: “The insight to guide, the compassion to inspire.” The key is that Jeannie's ...
Get Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
