Your Brand Promise as a Friend
Many people find friendship to be one of their most valued privileges. True friends can provide us with genuine compassion in dark times, celebrate our achievements without envy, and laugh at our foibles and eccentricities as we laugh at theirs. One special aspect of friendship (also true of the bond between spouses or life partners) is the fact that friends are connected by conscious choice, not by accidents of birth or workplace proximity.
Friendships can reach even deeper and more meaningful levels when people learn how to apply their brand promise in these relationships. Ask yourself,
Whom do I regard as my closest friends? Name names: identifying these individuals will provide insight into their needs and ...
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