Chapter 6. Personal Brand Promise—Making a Commitment to Your Brand
No one else can define what success means to you. Success can have as broad or narrow a definition as you choose. What your dreams and goals look and feel like today, tomorrow, or a year from now is very personal and unique to you. We make no judgments in that regard, for, as we've said, the most important brand relationship you have ultimately is with yourself. Therefore, building a strong personal brand is not just about being authentic to others. It is also—just as importantly—about being true to yourself.
Buddhism teaches the concept of “mindfulness.” At the risk of greatly oversimplifying a very profound idea, we define mindfulness as the endeavor to be conscious and present ...
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