Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Your Brand Platform

As you look at your own Personal Brand Dimensions Model, what single driving force seems to energize it? If you asked the people who know you best to describe you in just a couple of words, what words or phrases would they come up with? This dominant brand value— either standard or style—is your brand platform.

Your brand platform is the single, most dominant characteristic of your brand—the one whose nature permeates everything else. In many ways it is what makes you distinctive. It must correlate with your most prized personal value. To determine your brand platform, review your list of brand standards and style characteristics and decide which of these you are most passionate about and have the courage to consistently ...